Top tips for running successful campaigns in Ads Manager.
Location Audience enables marketers to target auto shoppers based on past visitation behavior to specific business locations or points of interest.
GroundTruth Behavioral Audience Targeting enables marketers to reach consumers based on demographic information and past visitation behavior to specific business locations or points of interest.
Powered by the largest network of weather sensors, weather triggering enables marketers to target against many weather conditions and quantifiable weather parameters including temperatures, wind, UV index and alerts.
Retarget a consumer who you know has previously been served an ad to reemphasize the message, build loyalty, and prompt consumers further down the sales funnel.
Compared to traditional media, like broadcast or radio, CTV allows dealerships to target specific audience segments. AND, with no ratings estimates and Posting.Timely Connection
There was a 92% spike in the time spent streaming among American households from July 2019 to July 20201.Visual Engagement
Placing video ads in an environment built for visual consumption and engagement increases its effectiveness.
GroundTruth analysis of over 500 brands found out that adding OTT to your mobile marketing plan, improves reach by at least 10%.
Best Practice: CTV campaigns should run for at least 3 weeks.
Activating with GroundTruth’s CTV & OTT offering, brands and agencies can not only bundle their targeting efforts across devices (mobile, desktop, CTV) and media plans, but can also measure the impact of these ads on physical visits.
Measure dealership visits post ad exposure.
Although car sales were down in 2020, there is optimism about a potential auto sales rebound in 2021. As car shoppers re-enter the market, expectations have changed.
Hosted by Dimitri Kotsis, Nick CybelaBen, Erik Carlsonwatch recording
Let us show you what location can do
Case Study / Toyota
As Toyota’s first test using Cost Per Visit, the month-long campaign drove over 1,200 visits to specified dealerships in the Delaware, Pennsylvania, and New Jersey. The majority of customers was driven by Location-Based Audience targeting.
The campaign’s aim was to drive customers onto dealership lots, so our team optimized by targeting audiences more likely to visit Toyota. We saw success with targeting customers In-Market for Auto, Park Lovers, and Car Renters. This test was also successful in driving incremental visits to some of Toyota’s smaller dealerships (by wholesale).
Visits driven to specified dealerships
"Our campaign with GroundTruth allowed for us to have greater insight into how audiences in our market both consume and take physical action with our ads. Upon further review, the results showed interesting correlations between store performance and audience visitation—adding another sophisticated layer of intelligence for both the agency and our client. We feel that this effort helped to drive specific, targeted shoppers to our dealer locations.”
Sr. Media Planner, Saatchi & Saatchi