Frequently Asked Questions

GroundTruth is the most widely used and trusted 3rd-party-verified location based mobile advertising platform. The same trusted solution that’s already leveraged by more than half of the fortune global 100 companies and 7 of the top 10, is now available to self-serve marketers in one simple, intuitive and powerful real-time platform. Using its proprietary Blueprints technology, GroundTruth is able to learn about mobile users and reach them at the right place and right time, ultimately helping companies inform their marketing decisions, increase sales, and grow their businesses. Through its data foundation, GroundTruth sees 2 out of 3 smartphone users in the U.S. and more than 30 billion physical visits annually across 21 countries globally.

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While other platforms may claim to offer similar location targeting, GroundTruth is the only provider that:

• Ensures every location signal is verified through our patented location verification technology.
• Has a proprietary mapping technology, Blueprints. We’ve mapped over 5M Blueprints at 3 distinct geo boundaries (in-store, on-lot, retail block)
• Delivers precise targeting and in-store visitation accuracy (verified by 3rd party) using our proprietary Blueprints platform.
• Verifies visitation accuracy by 3rd party purchase panel, Numerator. Our 2019 audit revealed our visits are 94.4% accurate.
• Reaches ⅔ of all smartphone users in the U.S. every month and sees 30 billion global visits annually. Our mobile reach is 10x larger than our nearest competitor.
• Allows you to pay for results that match your business objectives. Cost Per Visit (CPV) is the industry’s first pay-for-performance model for driving offline visits.

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Geofencing advertising, sometimes referred to as geofencing marketing, is the application of a virtual boundary around a location, in which certain rules are applied when a mobile device enters or leaves. Typically, geofencing mobile ads will be used in the form of display or push notifications to consumers with locally relevant messages, Most often, GPS is used to define whether a device has entered the geofence.

The Blueprints Platform

GroundTruth’s Blueprints, is a proprietary geofencing marketing software that offers advertisers the ability to more accurately harness the power of offline behavior. Unlike traditional geofencing marketing, Blueprints allows for contextual layering for a single Point of Interest, which helps separate a store from a marketing lot or even a shopping area.

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Respecting user privacy is a fundamental focus of GroundTruth. GroundTruth is committed to responsible data privacy practices that provide consumers with transparency and control. GroundTruth is audited annually by TrustArc (the new TRUSTe), a leading data privacy management company, receiving their TRUSTed Data Collection Certification in the US and their independent certification under the EDAA framework in the EU. We are also a strategic partner with the Mobile Marketing Association.

GroundTruth adheres to the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles and was a launch partner for their AppChoices program. We work with our partners to help ensure that the user data used in connection with our products and services has the appropriate permissions, and that consumers can exercise control over such use. A consumer who would like to exercise choice regarding the collection and use of their data for interest-based advertising by GroundTruth can download DAA’s AppChoices mobile app or TrustArc’s TRUSTe mobile app on their iOS or Android device.

Finally, GroundTruth remains diligent in actively preparing for new regulation, and privacy is a key consideration in the development and implementation of our products and services. As our products and services continue to develop and evolve, so will our compliance efforts.

If you’re interested in reviewing our entire privacy policy, click here.

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Geomarketing is a form of marketing that uses location data to target advertising and promotions to reach consumers with appropriate messaging in particular places. For example, geomarketing can help ensure that you’re not promoting winter coats in Florida or bikinis in the Colorado mountains.

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Proximity Targeting is a geomarketing technique that uses mobile location services to reach consumers in real-time when they are around a store location or point of interest. This is done by defining a radius around a specific location.

If a consumer has opted into location services on their mobile phone and enters within this radius, proximity targeting allows you to trigger an advertisement or message to that consumer in an effort to influence their behavior. For example, if you are a restaurant and you want to target consumers within a 1 mile radius, you could set up proximity targeting around your restaurant so when consumers walk into that radius they will be served an advertisement.

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Beacon marketing (also called “beacon advertising”) is a way of marketing by way of small battery-operated transmitters called “beacons” to send short-range signals to mobile devices via Bluetooth. Using this technology lets store owners and others gather data and personalize, location-based ads to people who are in or near their premises.

Beacon marketing is great for reaching shoppers when they’re inside your store location or integrating with 3rd party location services or major tech platform networks, but it has its limitations. Limitations of beacons include: scale, precision, and customization.

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Ads Manager clients can reach out to our team of platform specialists, who will assist you from campaign strategy to optimization.

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GroundTruth partners with over 100k mobile apps reaching over 800MM devices globally to ensure you reach your consumers in the right place at the right time. Our ad supply shows up as mobile banner ads within these apps.

In order to ensure brand safety and overall network quality, GroundTruth has developed a global site list, which is manually curated and accounts for over 90% of the traffic we see in our network. By default every campaign is opted into delivery on this site list.

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The most popular ad creative sizes are 320x50, 300x250, 320x480 for mobile phones and 728x90 for tablet.

Why 320x50 over 300x250?

GroundTruth’s inventory is made up of 62% 320x50 and only 17% is 300x250.

Why is there less inventory available for this size?

Publishers stick to smaller standard ad sizes because bigger size ad units can interfere with the user experience on mobile app or website. Additionally, because the ad unit is bigger, it is more likely that the clicks generated from the 300x250 ad are accidental and therefore yield an inflated CTR.

Are there separate dimensions for retina screens?

• GroundTruth accepts creative sizes for newer phone screens. iPhone 6 and above, for example.
• Simply double the dimension of each ad unit, and upload into Ads Manager. e.g. Retina version of 320x50 is 640x100.
• Ads Manager will automatically serve the correct version depending on the phone or tablet screen.

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Summary report

• See daily performance of the campaign for the following metrics: Impressions, Clicks, CTR, Reach, Visits, etc. and view data at the campaign, placement, and creative levels and filter for a specific date range.
• See charts by
  • Time-of-day: See what time your ads are having the highest impact
  • Day-of-week: Understand which days your target audience is most likely to visit your store
  • Day of week + Time of day: Combine time-of-day and day-of-week for a granular view of when your ads are performing their best
  • Export daily spend and campaign metrics: Interpret day-by-day campaign results

Location Reporting

• Location Reporting provides a breakdown of campaign performance by geographic boundaries as well as store-level visitation performance.

Audience Insights Reporting

• Audience Insights reporting provides users with a breakdown of campaign performance by audience segment, independent of campaign targeting, as well as campaign metric composition by audience segments. For example, understand which GroundTruth Behavioral Audiences were matched to specific campaign impressions, clicks, visits, etc. You can see that campaigns are driving visitation from Millennial Moms even if reaching Millennial Moms wasn’t part of your targeting strategy.

Video Quartile Reporting

• See how many people viewed video ads broken out by quartile viewed. I.e. Once your videos run, you can see the number of views that reach each quartile: Start | First Quartile | Midpoint | Third Quartile | Video Complete

Reporting by Product and POIs

• See how targeting tactics and GroundTruth products are performing. You can also drill into performance by POI (place of interest) at the campaign, ad group and creative level.

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GroundTruth Ads Manager is now available for clients based in Canada.

• Bidding and billing: Clients can use Canadian credit cards. Please note that all campaign bids and billing will be shown and cleared in US dollars.
• Targeting Markets: Canadian clients can target and serve ads in Canada and the United States within the same account.

• Targeting tactics available: Target by location: Send ads to people in real-time based on where they are, e.g. people who are inside a fast food restaurant.

  Target by audience: Target audience segments based on the real places people visit.

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