Tactics to Drive Results for CPG Brands - Powered by Strategy, Insights and Data.
Neighborhoods Targeting identifies areas with high visitation affinity to specific locations. Targeting hyper-specific pockets eliminates wasted impressions and optimizes media reach as shoppers prep for the next store trip.
Location-Based and Behavioral Audience Targeting can help CPG brands reach known shoppers of specified stores or likely shoppers based on their historical patterns. This is a simple way for brands to build awareness.
Listen to our expert explain how Audience Targeting works.
On-Premise Targeting can effectively reach shoppers when they are near or within a retailer that sells a brand’s products. A reminder about a product’s availability when a customer is already out and about can help drive a last-minute sale.
Curbside Audiences have seen an uptick in volume in recent months. Understanding these audiences and personalizing messages ahead of their next pick-up trip can help increase cart size or inspire impulse buys that are just a drive away.
Purchased-Based Audience Targeting or App-Based Audiences can drive more awareness of a brand’s offerings by getting their message in front of existing customers and enticing them to add to cart.
See how location-based strategies can drive results.
Case Study / Pet Food Brand
The brand optimized their media to reach key audiences and measure the impact to carted dollars with SmartCommerce's Click2Cart technology.
A blend of Location and Audience Targeting tactics drove $66K in Cart Transfers, with over $799K in Dollars Carted. Optimizations throughout the campaign led to an efficient Cost Per Visit of $0.43.
of the Visits Driven In-Store were by New Visitors Results
Hosted by Rachel Bennington, VP of CPG, GroundTruthwatch recording