February 23, 2021
2020 will long be remembered as the year that impacted all tenets of life prompting consumers to adjust their lifestyles like never before. With daily activities such as work, school, and shopping reimagined, brands and marketers found new ways of operating in order to address consumers’ needs in a rapidly changing environment.
Not only did offline behaviors change, but media consumption soared to new levels. Time spent on digital increased by 12% YoY, with traditional media also gaining a slight boost of 4%.
As we embark on a new year, it is important to tune into emerging trends that brands and marketers can leverage to guide their 2021 strategies, including the importance of agility, the role of brand purpose, and the acceleration of growing trends. In order to keep up with changing industry and consumer trends, building impactful customer experiences is key.