Shopper Marketing Trends: Key marketing strategies to influence shopper behavior

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January 21, 2021

Kick start the new year with innovative shopper marketing solutions to drive visits, sales, and overall performance. Learn how to precisely target key CPG audiences in real-time or based on historical behavior from our location experts who have 15 years of experience in this vertical.


  • GroundTruth's CPG product solutions such as in-stock targeting, sales lift optimization, guaranteed incremental return on ad spend, and audience-specific targeting solutions
  • New location-based solutions to optimize your media spend
  • Best practices for both new and established brands
  • Tips on how to measure success

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