In-store shopping is far from dead. In fact, the majority of purchases still occur offline. Use location advertising to drive potential shoppers into your retail stores.
Of consumers prefer to make purchases in-store
Of total retail transactions occur in-store
Top tips for running successful retail campaigns in GroundTruth Ads Manager.
For example, reach users who have visited Walmart.
Capture market-share by enticing people to your store after they've visited a nearby competitor.
For example, reach users bucketed as Discount Shoppers.
It’s a digital age, but retail foot traffic isn’t going anywhere. Although e-commerce sales continue to increase...
by Jessica MeyersRead More
Let us show you what location can do
Case Study / Athleta
The holiday campaign drove more than 1,500 visits from new customers* to all Athleta locations, 100% of which came from non-loyalist customers. Observed visits were calculated based on devices that could be detected within an Athleta store, rather than on projections.
Neighborhoods Targeting was responsible for driving 59% of customers, thus allowing GroundTruth to identify consumers with a higher affinity for the Athleta brand. Neighborhoods Targeting was the most efficient driver of visits, generating a 3:1 ROAS**.
39% of customers who were exposed to an Athleta campaign ad were observed in an Athleta store within three days—a crucial timeline given the short holiday shopping season.
*Estimated new customers | **ROAS is based on estimates
Store visits driven
“We’re seeing tremendous growth as a brand and the holiday season is the perfect time to reach and engage with our active audience. Cost Per Visit allowed us to do just this while driving a steady stream of new customers in our store—a win-win situation.”
Director of Digital Marketing
& Media at Athleta