PureDriven aimed to drive brand awareness and foot-traffic for their client, Plato’s Closet. In the month-long campaign, they successfully drove 276 unique store visits across five stores located in the same Midwest metro-area, with foot traffic ranging from 10-75 visits per store.
The majority of visits occurred within three days to one week of being served an ad, showcasing the influence of these ads in driving visitation.
In terms of building brand awareness, strong engagement markers such as clicks within the landing page to get more information, directions or call the store, indicate the power that data-based relevancy can have on consumer behavior.
Visits driven by GroundTruth Media