Medical & Healthcare Industry

Medical & Healthcare Marketing Platform

Communicate the latest and greatest in terms of health and wellness with your core audiences in the right moments.

As health continues to be top of consumers’ minds, leading with relevant and localized information is more important than ever before. Information, offerings, and solutions that prioritize wellness, safety, and convenience are key in helping consumers make key decisions about their healthcare. Lean into location-based marketing solutions to more effectively and accurately reach the right audiences.

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Why location is key for driving clients to your medical or healthcare practice

74%

Of US adults feel comfortable talking to healthcare practitioners about health concerns over the phone or internet instead of in-person, up from 65% in November 2019.

5.7%

Growth in sales to Health & Personal Care.

The Business Side, Inc

"Our healthcare client was struggling and needed new ideas to increase their daily patient volume. With the integration of GroundTruth's leading location-based digital marketing into an overall marketing plan, we've helped the client realize an increase of 258% in daily patient visits in less than six months. And most of that increase can be attributed to GroundTruth. The client couldn't be happier with the results.”

Kyle Berry,
Director of Marketing
The Business Side, Inc.

Tactics to drive results for your medical practice

Top tips for running successful campaigns in Ads Manager.

Neighborhood Targeting

Build awareness of your offerings by targeting unique geographical boundaries based on the combination of visitation patterns and audience segments, providing a scalable and custom mobile location marketing solution.

Behavioral Audience Targeting

Reach group segments like Healthcare Professionals with accuracy to build awareness about relevant offerings.

Proximity Targeting

Leverage current location to precisely reach audiences near specific locations.

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