How it Works

Run location-based ad campaigns in 4 easy steps

Questions? Contact us

Learn How GroundTruth Ads Manager Works

Learn How GroundTruth Ads Manager Works

Extend your reach with Location-based Connected TV Ads.
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Set Goals

1
Location Manager 101
Set your campaign goals and select from our suite of targeting tactics.
  • Target by location: Reach users based on their current location and/or user visitation patterns to particular places.
  • Target by audience: Reach users based on their visitation behaviors and custom audience groups.
  • Target by weather: Reach users based on the weather conditions in their current location.

*Note: Targeting tactics available vary depending on the device type selected.

Get Started

Choose Device Type

Set your campaign goals and select from our suite of targeting tactics
Select the device type you would like to reach your audience on.
  • Target Mobile Devices: Reach your audience wherever they are.
  • Target Desktop & Laptops: Reach your audience at home or in the office.
  • Target CTV (Connected TVs): Reach your audience while they are relaxing in front of the large screen.
  • Target OTT Devices: Reach your audience while they are streaming content on OTT devices including phone, tablet, desktop, and CTV.
Get Started

Upload Your Ad and Build Creatives

Upload Your Ad and Build Creatives
Easily upload and build your own ad creative. Creative features in Ads Manager include.
Get Started

Set Your Bid and Budget

Set Your Bid and Budget
Identify budget at the campaign or ad group level.
  • Minimum bid starts at $3.50 with no minimum budget.
  • Set flight dates for campaign start and end dates.
  • Set day parting based on the timezone of the advertised location (optional).
  • Save and launch!
Get Started

Launch Campaign and Measure Results

Reporting 101
Measure in-store visits from ad spend and analyze campaign results in real-time using robust Ads Manager reports.
  • Summary Report.
  • Store Visit Report.
  • Incremental Visit Report.
  • Time of Day/ Day of Week Visit Report.
  • Audience Insights Report.
  • Reporting by Product.
  • Video Quartile Reporting.
Get Started
Get Started

Contact our ad experts to
answer your questions.

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GroundTruth

1. NOUN

Information provided by direct observation as
opposed to information provided by inference.

The difference is in our data. GroundTruth is the first and only ad tech provider to receive MRC accreditation across place, location, and visitation data.