Tuesday, March 23, 2021
A new season means a fresh start for consumers and brands alike. As the summer months roll in, the demand shifts from snow shovels and soups to cookout gear and poolside staples. Although summer holidays may look different in 2021, we explored the rise of “staycations”, and road trips as people explore the great outdoors in warmer weather, and the overall influence summer has on consumer behaviors and product demand.
While it’s impossible to know exactly what summer 2021 will look like, digital-first solutions can give brands and marketers ample time to rollout campaigns and drive results with shorter lead times.
Learn how to maximize your marketing dollars with location and insight-based strategies from GroundTruth experts.