When someone is looking for a place to eat, they don't want to travel far to get there. That's why using consumer visitation behaviors and real-time location is the best way to let people know about your restaurant.
Of people dine out one a week or more
Of diners say the location or distance of a restaurant has an impact on their decision on which restaurant to choose
Top tips for running successful campaigns in GroundTruth Ads Manager.
Give nearby users directions to your restaurant to drive them inside.
Target people who have visited competitors' restaurants to entice them to come to yours instead.
For example, reach users bucketed as foodies, pizza lovers, QSR diners, etc.
As we continue with this blog series, we will be diving deeper into another vertical from our Value of a Visit Report...
by Nicole GenchurRead More
Let us show you what location can do
Case Study / Ted's Montana Grill
After running location targeted ads in their largest market, Ted's Montana Grill increased city-wide sales by 0.45% compared to competitive segment, which saw a -0.1% decline in sales.
Return on ad spend over the course of one quarter
“GroundTruth's self-serve platform gives us the opportunity to tap into sophisticated location data and targeting on our own terms. Since joining Ads Manager, we've seen a 10x return on ad spend and can attribute mobile ads to actual restaurant visits, the 'holy grail' for any marketer."
PR and Marketing Manager, Ted's Montana Grill