Adapting Tactics in the Time of COVID-19

Join six industry experts to learn how to adapt your location-based marketing tactics during this unprecedented time of uncertainty.

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” - Charles Darwin

In this time of the Coronavirus pandemic, American life has changed substantially in an extremely short time. In order to help your business adapt to this new reality, we want to share tactics and tips in this webinar for providing services to your customers and protecting your business.

Date: Wednesday, April 8, 2020
Time: 2 - 3:15 pm EST

As people work from home and stay indoors more, the average time spent on mobile usage is projected to increase to at least 3 hours and 49 minutes. In addition, your customers’ offline behaviors in the past can help to define your audiences for online targeting. In this webinar, six industry experts from GroundTruth will cover location-based tactics that could help the following industries:

  1. QSR/Restaurants, covered by Jen Ryan, Senior Platform Specialist
  2. CPG (e.g. Pharmaceuticals, Food & Beverages, Consumer Goods, etc.), covered by Erik Carlson, Sales Director
  3. Retail, E-Commerce, covered by Casey Kole, Platform Specialist
  4. Online Education (e.g. Fitness Classes, Health, Professional and Financial Services, etc.) covered by MaryClaire Hitson, Senior Account Executive
  5. Online Entertainment (e.g. Movies, TV, Music, Virtual Museum Tours, etc.), covered by Manasa Reddy, Platform Specialist
  6. Home Office Related Industries (e.g. Electronics, Computers, Monitors, Furniture, etc.), covered by Ted Lowenfels, Platform Specialist
Sign Up for the Webinar
About the Speakers:

Jen Ryan
Senior Platform Specialist

Jen is a Senior Platform Specialist on GroundTruth’s Platform Team. As an expert in the QSR and Restaurant industry vertical, she has partnered with clients to leverage tactics like Neighborhood targeting & Audience targeting. As a result of her consultative approach, her clients drove 71.3k store visits, reaching 1.2m consumers while serving 25.7m impressions.

Erik Carlson
Sales Director

Erik is a Platform Sales Director who has built a strong focus in fostering long term partnerships within the CPG vertical. Building on his background in Programmatic, Native and Publishing, he will share insights on how CPG companies are reaching their customers.

Casey Kole
Platform Specialist

Casey is a Platform Specialist at GroundTruth. As an expert in the retail vertical, she has partnered with more than 100 self-serve clients by providing tactical and efficient strategies. Her retail clients have implemented engagement tactics which translated into increasing revenues and achieving business goals.

MaryClaire Hitson
Senior Account Executive

MaryClaire is a Senior Account Executive on GroundTruth’s Platform Team. With over seven years of digital advertising experience, she focuses on advising SMBs on how to best utilize location-based marketing to achieve business goals. In this webinar she shares insights on how online education in verticals like health and fitness, financial and professional services strengthens engagement with consumers in this unprecedented climate.

Manasa Reddy
Platform Specialist

Manasa is a Platform Specialist at Groundtruth and has six years of experience in the digital advertising space. Manasa is well-versed in providing strategic and tactical recommendations for clients from the online entertainment vertical. Combining her knowledge of location based strategies, she will share insights on how to leverage location based strategies to drive performance in online entertainment channels.

Ted Lowenfels
Platform Specialist

Ted is a Platform Specialist with GroundTruth and has worked closely with a large reseller account with clients spanning across the entire country. Ted has acted as a key sales support, empowering clients with the knowledge and strategies that are essential to standing out from the competition and winning local businesses.