Health and Fitness Industry

Drive more visitors to your health brand

Reach fitness enthusiasts and healthy shoppers by understanding the places consumers go throughout their day

When it comes to reaching health-minded individuals with relevant messaging, using location data is the best way to gauge their interest in health-focused brands and gyms. Use location-advertising to reach people who have actually taken action to improve their health (rather than just saying they want to make healthy choices).

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Why location works for health-focused brands

By understanding who people are based on their real-world visitation behaviors, health brands can draw in new customers and upsell their healthy loyalists.

19%

Baby boomers are more likely than millennials to shop for pharmacy and health-related products

52%

Of consumers who say they "Never eat out" have been seen at least once within a McDonald's in the past month.

Location tactics to drive results for Health & Fitness brands

Top tips for running successful campaigns for health & fitness brands in Ads Manager.

Use Neighborhood targeting to reach people in areas that over-index for visitation to your brand

For example, gyms can reach people who may pass one of their gym locations on their daily commute.

Reach a customized list of competitors' locations

Target people who have visited competitors' health brands to entice them to come to yours instead.

Reach Behavioral Audience groups based on past visitation

For example, GroundTruth fitness enthusiasts are defined based on the actual fitness-related locations users visited.

Let us show you what location can do

Recent Health Care case study

Case Study / Health Care

The six-month long campaign focused its messaging on in-person visits and the availability of Covid-19 testing to build awareness of the medical practice within the community and bring in new patients.

Overall, GroundTruth media reached over 33K unique users and drove over 3K clicks from potential patients to learn more about the medical offerings of the health care facility. In terms of impact on visitation to the facility, it resulted in a 2.4X increase in the number of daily patients compared to the pre-campaign time frame. By more than doubling the volume of daily patients, this campaign proved the importance of contextual ads in driving results.

Since the launch of this campaign, the health care center has seen new patients come back for other services, highlighting its success in creating repeat and long-term patients. With the learnings and success from this initial campaign, TBS is continuing to tap into GroundTruth’s product suite to promote their client’s offerings with focused precision.

Increased daily patient volume by

2.4X

within six months

0.60%

Avg. Click-through Rate

“Our healthcare client was struggling and needed new ideas to increase their daily patient volume. With the integration of GroundTruth's leading location-based digital marketing into an overall marketing plan, we've helped the client realize an increase of 258% in daily patient visits in less than six months. And most of that increase can be attributed to GroundTruth. The client couldn't be happier with the results.”

Kyle Berry,
Director of Marketing,
The Business Side, Inc.

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