Successful campaigns are all about knowing the who, where, and how.
Unlike our competitors who rely on what people do online to build their audiences, we rely on the power of location and people’s real world visitation behaviors in real-time. Through our patented blueprinting technology which maps the boundaries of stores and POIs, GroundTruth has unrivaled precision, accuracy, and scale in how it builds and targets audiences.
We’ve built the industry’s most sophisticated audience profiles through our location technology. Reach likely consumers with precision and scale based on their past online and offline behaviors, interests, location, and demographic information.
Reach your audience in real-time in the moments that matter and when they are most likely to be impacted, such as near or within specific points of interest such as stores. Or target specific geographical areas such as states, DMAs, or zip codes.
Extend your reach and amplify your message across additional key media consumption moments. Activate your display and video campaigns seamlessly on the same platform across all device types, including mobile, tablets, desktop, and OTT/CTV.
Activate your media on premium brand safe inventory.
Precisely measure the impact of your advertising efforts on foot traffic and purchase lift. Better understand who they are and why they shop.
|GroundTruth||Other Geofencing Companies|
|Mapping technology||Blueprints – The only mapping technology that accurately draws brands and POIs at 3 layers: In-store, on-lot, and retail area. We have 5 million Blueprints globally and see 30 billion visits annually.||Use Radial targeting or automated polygons. No team of people approving and modifying POI maps, so accuracy suffers.|
|Verified Visit Accuracy||
|Data Quality||Robust, multi-step process to verify locations signals and visit data:
||Limited process to filter fraudulent lat/long signals, but not as thorough for verifying visit accuracy|
||No other location-based marketing companies can offer all of these targeting tactics.|
||Managed or Programmatic. Most geofencing marketing companies do not have a robust self-serve platform.|
|Pay for Performance||
||Most geofencing companies only offer campaigns on a CPM basis.|
||Most geofencing companies can host 3rd party dynamic creatives, but not built within their platform|
Let us show you what location can do
Case Study / Comporium
Comporium drove 70 repeat shoppers each week to the grocery chain.
By dividing the total store revenue during a given period by the number of visitors for that same period, Comporium was able to drive an effective Cost Per Visit of $6.52 for their client.
Return on Ad Spend
“Our goal is to create solutions that will generate and convert traffic to extend our clients' reach. While we've mastered search and social advertising, location marketing is a new and compelling tool for our clients. GroundTruth's Ads Manager platform allows us to understand offline consumer behavior, activate against these insights, and deliver real-world results for our clients."
Director of Digital Strategy, Comporium