upcoming webinar

Sharpen Your GroundTruth Ads Manager Skills

Tuesday, December 14, 2021 2:00 - 3:00 PM EDT

As you ramp up for the new year, set yourself up for success by sharpening your GroundTruth Ads Manager skills in order to maximize the impact of your marketing campaigns. Whether you’re a seasoned Ads Manager user, or new to the platform, this session will unlock some key tools and tips to streamline and more efficiently manage your campaigns.

In this webinar, you will:

  • Dive into the latest in Connected TV and Over-the-Top technology directly from our Product team with practical applications for how to extend the impact of the mobile and desktop campaigns you already run with GroundTruth into the CTV/OTT space
  • Learn valuable tips, tricks and troubleshooting for commonly asked questions or shortcuts that could save you time while setting up campaigns, managing campaign pacing, and optimizing campaigns
  • Walk-through reporting capabilities and analysis
  • Get a chance to ask your questions live!
Featured Speakers:
Allison Buck Associate Account Executive, GroundTruth

Allison is an Associate Account Executive with GroundTruth. She has advised more than 100 businesses spanning across multiple industries on leveraging Ads Manager’s omni-channel location solutions to drive brand awareness, online conversions, and valuable store visits.

Zak Sellers Product Manager, GroundTruth

Zak is a Product Manager at GroundTruth. He joined the company in 2017 as part of the Operations team and also worked within the engineering organization before moving into Product. He is now responsible for overseeing multiple aspects of GroundTruth’s demand-side platform, including ad serving, Ads Manager, and campaign reporting.

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About GroundTruth

GroundTruth is the leading location-based marketing and advertising technology company. Sitting at the convergence of offline and online data, GroundTruth delivers a unique data set called “visitation data,” which allows brands, agencies, SMBs, and non-profits to drive high-performing business outcomes (ROI). GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. GroundTruth has built proprietary cleansing processes that combines their Blueprint’s contextual mapping technology, owned & operated properties, along with 3rd party mobile location data, together yielding over 30 Billion visits annually.