Winning in 2021: How Agencies are Designing their Game Plans

Date: Tuesday, December 8, 2020
Time: 2-3pm EDT | 11am-12pm PDT

2020 is finally almost over and agencies are looking ahead in 2021. What have they heard in the market that may help you in your 2021 planning? What are some of the media they see taking off and/or plateauing in 2020, and how do they expect clients to react to the shift? These are just some of the questions that we plan to cover in a conversation with two agencies, hosted by our own Ad Strategists, MaryClaire Hitson, and Nick Jones.


  • Learn about how agencies think about tackling 2021
  • What they have learned in 2020, what challenges do they anticipate, and how they would approach 2021

Featured Speakers:

James McCoolHead of Sales,
Rain Local - Mobile Marketing for Banks and Credit Unions
James leads the sales team at RAIN, a full-service mobile agency for banks and credit unions. Focusing primarily on community and regional institutions, he specializes in connecting his FSI clients with current and existing customers via in-app marketing solutions.
Amanda Schwegmann - JordanDigital Director, Sides and Associates
Amanda’s outstanding 25 years of working knowledge of digital platforms and services, and the ability to acutely understand the importance and relevance that they all have in today’s marketplace are essential to developing strategic and operational plans for growth in multiplatform content delivery and revenue generation that is in alignment with client brands. She leads with positive motivation, direction, and insight while holding teams accountable for attaining operational goals. Her deep experience in working with non-profits on development and placement of public service announcements on broadcast and digital platforms makes her an asset to the team.
MaryClaire HitsonSenior Account Executive
MaryClaire is a Senior Account Executive on GroundTruth’s Platform Team and has over seven years of digital advertising experience in buying and planning for digital, TV, and radio for clients in verticals such as QSR, retail, CPG, real estate and automotive. Leveraging this knowledge and background, she advises and educates her clients on how to strategically incorporate location-based marketing as an ad stack to compliment additional advertising strategies in order to achieve overall business goals.
Nick JonesSr. Account Executive
Nick Jones is an Ad Strategist with GroundTruth. He has advised clients spanning across multiple industries to leverage location marketing. Nick helps his agency clients by crafting precise location and audience targeting strategies, unlocking the full potential of the mobile channel in the marketing mix.
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About GroundTruth:

GroundTruth is the leading location-based marketing and advertising technology company. Sitting at the convergence of offline and online data, GroundTruth delivers a unique data set called “visitation data,” which allows brands, agencies, SMBs, and non-profits to drive high-performing business outcomes (ROI). GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. GroundTruth has built proprietary cleansing processes that combines their Blueprint’s contextual mapping technology, owned & operated properties, along with 3rd party mobile location data, together yielding over 30 Billion visits annually.