Date: Tuesday, December 8, 2020
Time: 2-3pm EDT | 11am-12pm PDT
2020 is finally almost over and agencies are looking ahead in 2021. What have they heard in the market that may help you in your 2021 planning? What are some of the media they see taking off and/or plateauing in 2020, and how do they expect clients to react to the shift? These are just some of the questions that we plan to cover in a conversation with two agencies, hosted by our own Ad Strategists, MaryClaire Hitson, and Nick Jones.
GroundTruth is the leading location-based marketing and advertising technology company. Sitting at the convergence of offline and online data, GroundTruth delivers a unique data set called “visitation data,” which allows brands, agencies, SMBs, and non-profits to drive high-performing business outcomes (ROI). GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. GroundTruth has built proprietary cleansing processes that combines their Blueprint’s contextual mapping technology, owned & operated properties, along with 3rd party mobile location data, together yielding over 30 Billion visits annually.