2020 Consumer Trends

Discover 6 key consumer trends we’re likely to see in 2020 and learn Ads Manager tactics to help retailers better navigate the rocky terrains of predicting shopping and media preferences.

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February 3rd, 2020 | Rachel Nobles

As consumer behaviors and retailer strategy continue to evolve, marketers look ahead with the hope of predicting what media and shopping preferences are in 2020.

Held on January 21, 2020, Senior Marketing Manager, Research & Insights, Nicole Genchur spoke about the 6 key consumer trends to watch in 2020 while Ad Strategist, Rachel Nobles demonstrated how to leverage these trends in Ads Manager to ultimately drive more in-store visits. Watch the recording of the webinar below:

Key Learnings:

  • Time spent with mobile devices continues to rise
  • The in-store experience will continue to shift
  • More digital and cashier-less checkout technology implemented in stores
  • More shoppers taking advantage of BOPIS
  • Personalization is crucial but varies for each shopper
  • Shoppers are opting for sustainable and local products

Rachel Nobles
Ad Strategist

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