With shortages, slowdowns, and shifts in shopping behavior, brands and retailers will have to navigate several variables in order to win this holiday season. Digital solutions allow for more dynamic and reactive campaigns with quicker turnaround times, a must-have in any marketer's holiday toolbox.
In this webinar, GroundTruth will cover:
GroundTruth is the leading location-based marketing and advertising technology company. Sitting at the convergence of offline and online data, GroundTruth delivers a unique data set called “visitation data,” which allows brands, agencies, SMBs, and non-profits to drive high-performing business outcomes (ROI). GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. GroundTruth has built proprietary cleansing processes that combines their Blueprint’s contextual mapping technology, owned & operated properties, along with 3rd party mobile location data, together yielding over 30 Billion visits annually.