upcoming webinar

Go-To Strategies to Reach your Last-Minute Holiday Shoppers

Tuesday, September 28, 2021 2-3pm EDT | 11am-12pm PDT

With shortages, slowdowns, and shifts in shopping behavior, brands and retailers will have to navigate several variables in order to win this holiday season. Digital solutions allow for more dynamic and reactive campaigns with quicker turnaround times, a must-have in any marketer's holiday toolbox.

In this webinar, GroundTruth will cover:

  • Current foot traffic patterns and expected trends this holiday
  • Key tactical omnichannel strategies to reach your audiences and drive them to visit your physical and digital storefronts
  • Recommended timing and creative solutions to optimize your marketing message across all digital screens, from mobile and desktop to CTV and OTT
Featured Speaker:
Cynthia SerranoStrategic Account Executive at GroundTruth
Cynthia Serrano is a Strategic Account Executive on GroundTruth’s Platform team. She has over 20 years of digital advertising experience including digital planning, buying, account management and sales. Cynthia’s focus is strategic partnerships that build brands and drive growth for clients in a variety of verticals. Using her extensive knowledge of the media landscape, she advises her clients on how to strategically incorporate location-based marketing into a well-rounded campaign that achieves overall business goals.

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About GroundTruth

GroundTruth is the leading location-based marketing and advertising technology company. Sitting at the convergence of offline and online data, GroundTruth delivers a unique data set called “visitation data,” which allows brands, agencies, SMBs, and non-profits to drive high-performing business outcomes (ROI). GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. GroundTruth has built proprietary cleansing processes that combines their Blueprint’s contextual mapping technology, owned & operated properties, along with 3rd party mobile location data, together yielding over 30 Billion visits annually.