upcoming webinar

Contextual CTV Solutions How to drive meaningful connections with your key audiences

Hosted by Tom Donoghue
Tuesday, July 20, 2021 2-3pm EDT | 11am-12pm PDT

Connected TV (CTV) and Over-the-Top (OTT) mediums provide marketers with the ability to reach specific segments compared to traditional television advertising methods. Not only does GroundTruth power campaigns on CTV and OTT and extend their reach with mobile and desktop media within one easy-to-use platform, but we also measure the impact of the campaign on driving visits to the promoted locations.


In this webinar, you will learn:

  • The state of the market with a focus on the impact of CTV and OTT
  • Unique contextual targeting capabilities to reach specific audiences efficiently and effectively, including GroundTruth’s one-of-a-kind Weather Targeting Solution
  • Creative solutions to drive engagement
  • Practical applications from our special guest, Darrin McAfee, in a one-on-one fireside chat to discuss campaigns in action
Featured Speaker:
Tom DonoghueVP of CTV/OTT at GroundTruth
Tom Donoghue is VP of CTV/OTT for GroundTruth, the leading location-based marketing and advertising technology company. Tom is responsible for leading the company’s efforts in all things streaming advertising, from product marketing, sales enablement, demand generation, and industry communications. Tom has built and run successful digital businesses in a number of industries in his career, including broadcast media, automotive,healthcare, and real estate.

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About GroundTruth

GroundTruth is the leading location-based marketing and advertising technology company. Sitting at the convergence of offline and online data, GroundTruth delivers a unique data set called “visitation data,” which allows brands, agencies, SMBs, and non-profits to drive high-performing business outcomes (ROI). GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. GroundTruth has built proprietary cleansing processes that combines their Blueprint’s contextual mapping technology, owned & operated properties, along with 3rd party mobile location data, together yielding over 30 Billion visits annually.