Connected TV (CTV) and Over-the-Top (OTT) mediums provide marketers with the ability to reach specific segments compared to traditional television advertising methods. Not only does GroundTruth power campaigns on CTV and OTT and extend their reach with mobile and desktop media within one easy-to-use platform, but we also measure the impact of the campaign on driving visits to the promoted locations.
In this webinar, you will learn:
GroundTruth is the leading location-based marketing and advertising technology company. Sitting at the convergence of offline and online data, GroundTruth delivers a unique data set called “visitation data,” which allows brands, agencies, SMBs, and non-profits to drive high-performing business outcomes (ROI). GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. GroundTruth has built proprietary cleansing processes that combines their Blueprint’s contextual mapping technology, owned & operated properties, along with 3rd party mobile location data, together yielding over 30 Billion visits annually.