Based on visitation trends, consumers are raring for some adventures. According to our latest Lean report, foot traffic to categories like Amusement & Theme Parks, Music & Live Entertainment, and Stadiums increased by an average of 30% last July. As people get back out into the swing of summer activity, the increase in activity will also drive demand for retail goods, ranging from new attires and shoes to outdoor furniture and grills.
In this webinar, we’ll highlight key strategies to not only identify your key audiences for both entertainment and retail verticals, but also provide recommended tactics to reach them in the right moments to drive conversions.
Our experts will review:
GroundTruth is the leading location-based marketing and advertising technology company. Sitting at the convergence of offline and online data, GroundTruth delivers a unique data set called “visitation data,” which allows brands, agencies, SMBs, and non-profits to drive high-performing business outcomes (ROI). GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. GroundTruth has built proprietary cleansing processes that combines their Blueprint’s contextual mapping technology, owned & operated properties, along with 3rd party mobile location data, together yielding over 30 Billion visits annually.