upcoming webinar

Best Practices: Blockbuster Marketing Strategies for Entertainment and Retail 

Tuesday, May 24, 2022  2-3pm EST

Based on visitation trends, consumers are raring for some adventures. According to our latest Lean report, foot traffic to categories like Amusement & Theme Parks, Music & Live Entertainment, and Stadiums increased by an average of 30% last July. As people get back out into the swing of summer activity, the increase in activity will also drive demand for retail goods, ranging from new attires and shoes to outdoor furniture and grills.

In this webinar, we’ll highlight key strategies to not only identify your key audiences for both entertainment and retail verticals, but also provide recommended tactics to reach them in the right moments to drive conversions.

Our experts will review:

  • Current consumer visitation patterns and trends
  • Audience personas that should top your targeting list
  • Creative tactical solutions to reach your audiences in the right moments with precision
Featured Speakers:
Jaclyn KarasAccount Executive, Platform Mid-Market
Jaclyn Karas is an Account Executive on GroundTruths platform team. She has eight years of experience in the ever evolving media landscape spanning from Linear/Addressable TV to Programmatic working with clients of all sizes. Building on her background, she has extensive knowledge of the Media & Entertainment industry where she will be discussing best practices as well as provide some insights on how to reach the right person at the right time in a crowded market.
Jaclyn GiannoneAccount Executive, National Sales East
Jaclyn Giannone is an Account Executive at GroundTruth, the leading location-based marketing & advertising technology company. With over 6 years of digital advertising experience, Jaclyn’s focus is developing strategic partnerships in the Northeast territory by utilizing custom insights and data driven omni-channel solutions for clients across Retail, Restaurant, Travel & Tourism, Telco, and Finance verticals.

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About GroundTruth

GroundTruth is the leading location-based marketing and advertising technology company. Sitting at the convergence of offline and online data, GroundTruth delivers a unique data set called “visitation data,” which allows brands, agencies, SMBs, and non-profits to drive high-performing business outcomes (ROI). GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. GroundTruth has built proprietary cleansing processes that combines their Blueprint’s contextual mapping technology, owned & operated properties, along with 3rd party mobile location data, together yielding over 30 Billion visits annually.