Why location advertising is crucial for retailers

In-store shopping is far from dead. In fact, the majority of purchases still occur offline. Use location advertising to drive potential shoppers into your retail stores. 

67%

Of consumers prefer to make purchases in-store 

90%

Of total retail transactions occur in-store

Tactics to drive results for your retail business

Top tips for running successful retail campaigns in GroundTruth Ads Manager


Target customers based on their past visitation to specific locations

For example, reach users who have visited Walmart


Reach a customized list of competitors' locations 

Capture market-share by enticing people to your store after they've visited a nearby competitor


Reach Behavioral Audience groups based on past visitation

For example, reach users bucketed as Discount Shoppers

Let us show you what location can do

Recent retail case study

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