Retail Industry

What's the value of a visit for your retail brand?

Real-time location marketing that drives engagement & generates loyalty.

Promote visits to your brick-and-mortar business by reaching the right people on mobile based on where they are and the places they've visited.

Questions? Contact us

Why location advertising is crucial for retailers

In-store shopping is far from dead. In fact, the majority of purchases still occur offline. Use location advertising to drive potential shoppers into your retail stores.

67%

Of consumers prefer to make purchases in-store

90%

Of total retail transactions occur in-store

Tactics to drive results for your retail business

Top tips for running successful retail campaigns in GroundTruth Ads Manager.

Target customers based on their past visitation to specific locations
Target customers based on their past visitation to specific locations

For example, reach users who have visited Walmart.

Reach a customized list of competitors' locations
Reach a customized list of competitors' locations

Capture market-share by enticing people to your store after they've visited a nearby competitor.

Reach Behavioral Audience groups based on past visitation
Reach Behavioral Audience groups based on past visitation

For example, reach users bucketed as Discount Shoppers.

blog

Why Foot Traffic Still Matters in Retail and How to Increase It

blog

Why Foot Traffic Still Matters in Retail and How to Increase It

It’s a digital age, but retail foot traffic isn’t going anywhere. Although e-commerce sales continue to increase...

by Jessica Meyers

Read More

Let us show you what location can do

Recent retail case study

Case Study / Athleta

How Athleta kept brand awareness and in-store visits active during the holidays

The holiday campaign drove more than 1,500 visits from new customers* to all Athleta locations, 100% of which came from non-loyalist customers. Observed visits were calculated based on devices that could be detected within an Athleta store, rather than on projections.

Neighborhoods Targeting was responsible for driving 59% of customers, thus allowing GroundTruth to identify consumers with a higher affinity for the Athleta brand. Neighborhoods Targeting was the most efficient driver of visits, generating a 3:1 ROAS**.

39% of customers who were exposed to an Athleta campaign ad were observed in an Athleta store within three days—a crucial timeline given the short holiday shopping season.

*Estimated new customers | **ROAS is based on estimates

1500

Store visits driven

Athleta

“We’re seeing tremendous growth as a brand and the holiday season is the perfect time to reach and engage with our active audience. Cost Per Visit allowed us to do just this while driving a steady stream of new customers in our store—a win-win situation.”

Renee Clinton,
Director of Digital Marketing
& Media at Athleta

Contact Us

Contact our team of dedicated advertising experts who can answer your questions and help you start achieving your goals.

Contact us

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