In-store shopping is far from dead. In fact, the majority of purchases still occur offline. Use location advertising to drive potential shoppers into your retail stores.
Of consumers prefer to make purchases in-store
Of total retail transactions occur in-store
Top tips for running successful retail campaigns in GroundTruth Ads Manager
For example, reach users who have visited Walmart
Capture market-share by enticing people to your store after they've visited a nearby competitor
For example, reach users bucketed as Discount Shoppers