Auto Industry

Drive visits to your auto dealership

Location marketing that drives engagement and generates loyalty

The average auto-shopper visits two dealerships before purchasing a vehicle. That means you need to make the most of each visit. Use location to entice auto-shoppers to visit your dealership and reach the right people when they're ready to make a purchase.

Questions? Contact us

Why Location Works for Auto

Auto-shoppers are spending more time than ever researching online before visiting a dealership. With that in mind, it's more important than ever to make the most of every visit. Stay top of mind when someone visits an auto lot and after they leave.

64%

Of auto shoppers visit multiple dealerships within two weeks

2

The average number of dealers an auto-shopper visits before making a purchase

Tactics to Drive Results for Auto

Top tips for running successful campaigns in Ads Manager Manager.

Real-time radial targeting around your location
Real-time radial targeting around your location

This works especially well if there are other dealerships nearby.

Competitive conquesting of your competitors' visitors
Competitive conquesting of your competitors' visitors

Capture market-share by enticing people to your dealership after they've visited a nearby competitor.

Reach Behavioral Audience groups based on past visitation
Reach Behavioral Audience groups based on past visitation

For example, in-market for auto, luxury auto enthusiasts, etc.

blog

What’s the Value of a Visit for Auto Dealers?

blog

What’s the Value of a Visit for Auto Dealers?

We’ve made it to the end of our Value of a Visit blog series after several vertical deep dives, ranging from Consumer Electronics, CPG, Clothing & Footwear to Restaurants. We conclude this series by diving into one final vertical: Auto...

by Nicole Genchur

Read More

Let us show you what location can do

Recent Auto Case Study

Case Study / Toyota

How GroundTruth helped Toyota steer high-intent customers to their dealerships

As Toyota’s first test using Cost Per Visit, the month-long campaign drove over 1,200 visits to specified dealerships in the Delaware, Pennsylvania, and New Jersey. The majority of customers was driven by Location-Based Audience targeting.

The campaign’s aim was to drive customers onto dealership lots, so our team optimized by targeting audiences more likely to visit Toyota. We saw success with targeting customers In-Market for Auto, Park Lovers, and Car Renters. This test was also successful in driving incremental visits to some of Toyota’s smaller dealerships (by wholesale).

1200

Visits driven to specified dealerships

Toyota

"Our campaign with GroundTruth allowed for us to have greater insight into how audiences in our market both consume and take physical action with our ads. Upon further review, the results showed interesting correlations between store performance and audience visitation—adding another sophisticated layer of intelligence for both the agency and our client. We feel that this effort helped to drive specific, targeted shoppers to our dealer locations.”

Ryan Richmond,
Sr. Media Planner, Saatchi & Saatchi

Contact Us

Contact our team of dedicated advertising experts who can answer your questions and help you start achieving your goals.

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