Auto-shoppers are spending more time than ever researching online before visiting a dealership. With that in mind, it's more important than ever to make the most of every visit. Stay top of mind when someone visits an auto lot and after they leave.
Of auto shoppers visit multiple dealerships within two weeks
The average number of dealers an auto-shopper visits before making a purchase
Top tips for running successful campaigns in Ads Manager Manager.
This works especially well if there are other dealerships nearby.
Capture market-share by enticing people to your dealership after they've visited a nearby competitor.
For example, in-market for auto, luxury auto enthusiasts, etc.
We’ve made it to the end of our Value of a Visit blog series after several vertical deep dives, ranging from Consumer Electronics, CPG, Clothing & Footwear to Restaurants. We conclude this series by diving into one final vertical: Auto...
by Nicole GenchurRead More
Let us show you what location can do
Case Study / Toyota
As Toyota’s first test using Cost Per Visit, the month-long campaign drove over 1,200 visits to specified dealerships in the Delaware, Pennsylvania, and New Jersey. The majority of customers was driven by Location-Based Audience targeting.
The campaign’s aim was to drive customers onto dealership lots, so our team optimized by targeting audiences more likely to visit Toyota. We saw success with targeting customers In-Market for Auto, Park Lovers, and Car Renters. This test was also successful in driving incremental visits to some of Toyota’s smaller dealerships (by wholesale).
Visits driven to specified dealerships
"Our campaign with GroundTruth allowed for us to have greater insight into how audiences in our market both consume and take physical action with our ads. Upon further review, the results showed interesting correlations between store performance and audience visitation—adding another sophisticated layer of intelligence for both the agency and our client. We feel that this effort helped to drive specific, targeted shoppers to our dealer locations.”
Sr. Media Planner, Saatchi & Saatchi
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