Top tips for running successful campaigns in GroundTruth Ads Manager.
Give users within a 0.1-3 mile radius around your store directions to drive them inside.
Target people who have visited your clients' competitor locations.
For example, reach users bucketed as Millennials, contractors, working moms, etc. Available in US only.
Calculate ROAS based on the number of store visits that resulted from your ad campaign.
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What our clients say about us.
Before we partnered with GroundTruth, our clients were unable to track specific in-store visits from digital marketing or purposely target visitors to their competitor’s locations. Now, thanks to the power behind GroundTruth’s unique technology, our franchisee clients are benefiting from hyperlocal, mobile-first targeting. We’re able to provide clients with real insights proving that we can reach real people in real time at real places.
Best platform we've used. Overall GroundTruth is the best self-serve platform I use. The customer service is great and always extremely helpful.
Location is an important piece of our overall strategy to better understand existing customers, as well as drive new ones. Being able to buy through GroundTruth on a Cost Per Visit basis also eliminates a lot of the guesswork on our end. We’re able to build campaigns with full confidence that we’ll hit our visitation, or as past campaigns have proven, far exceed them.
Starting to work with more clients on targeted Advertising and geofencing. The platform is simple to use, guides you through the process and has excellent reporting features.
As a wholesale business, we needed a way to drive and track in-store visits from our digital marketing initiatives to better help our retail partners. Lacrosse is still very much a brick-and-mortar business model so we knew that there were a lot of opportunities for our dealers to take advantage of location-based digital marketing. Before GroundTruth, we had no way of targeting and tracking consumers with mobile-first marketing and our retailers are now able to see the benefit through in-store visits.