Maximize Your Ad Performance with Location Data

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Learn How GroundTruth Ads Manager Works
Where people go is the truest indicator of a purchaser's intent. Think about it, the places you visit throughout the day say a lot more your habits and who you are than, say, a Google search or a like on Facebook. Harness the power of location-based self-serve advertising platform to reach the right people and encourage them to visit your store.

Location tactics to drive results for your clients

Top tips for running successful campaigns in GroundTruth Ads Manager

Blog: What is Geomarketing? Welcome to Geomarketing 101


Use proximity targeting to reach people around a store

Give users within a 0.1-3 mile radius around your store directions to drive them inside


Reach a customized list of competitors' locations

Target people who have visited your clients' competitor locations


Reach Behavioral Audience groups based on past visitation

For example, reach users bucketed as Millennials, contractors, working moms, etc.


Measure in-store visits to calculate return on ad spend

Calculate ROAS based on the number of store visits that resulted from your ad campaign.

Learn how we can help you or your customers.

Regardless of your industry, we can help you achieve your goals.

Blog: Using Location for Events Marketing

Location is an increasingly important component of advertisers' media mix

As consumers turn to mobile to research purchases, mobile advertising will continue increasing in importance. Understanding not only what people search for online, but also where they visit offline will be a crucial component for advertisers.

Blog: 5 Reasons Why Mobile Advertising is Important

50%

Of total ad spend is predicted to go to mobile by 2022

38%

Of total mobile ad spend is location targeted

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