Location-Based Marketing 101
Sep 18th, 2019 | Nicole Genchur
With the rise of mobile device usage, location has become one of the biggest factors in marketing...
Top tips for running successful campaigns in GroundTruth Ads Manager
Give users within a 0.1-3 mile radius around your store directions to drive them inside
Target people who have visited your clients' competitor locations
For example, reach users bucketed as Millennials, contractors, working moms, etc.
Calculate ROAS based on the number of store visits that resulted from your ad campaign.