Maximize Your Ad Performance with Location Data

Learn How GroundTruth Ads Manager Works

Where people go is the truest indicator of a purchaser's intent. Think about it, the places you visit throughout the day say a lot more your habits and who you are than, say, a Google search or a like on Facebook. Harness the power of location-based self-serve advertising platform to reach the right people and encourage them to visit your store.

Location tactics to drive results for your clients

Top tips for running successful campaigns in GroundTruth Ads Manager

Blog: What is Geomarketing? Welcome to Geomarketing 101

Use proximity targeting to reach people around a store

Give users within a 0.1-3 mile radius around your store directions to drive them inside

Reach a customized list of competitors' locations

Target people who have visited your clients' competitor locations

Reach Behavioral Audience groups based on past visitation

For example, reach users bucketed as Millennials, contractors, working moms, etc.

Measure in-store visits to calculate return on ad spend

Calculate ROAS based on the number of store visits that resulted from your ad campaign.

Learn how we can help you or your customers.

Regardless of your industry, we can help you achieve your goals.

Blog: Using Location for Events Marketing

Agency

Retail

Auto

Restaurant

CPG

Health and Fitness

Services

Financial Services

Location is an increasingly important component of advertisers' media mix

As consumers turn to mobile to research purchases, mobile advertising will continue increasing in importance. Understanding not only what people search for online, but also where they visit offline will be a crucial component for advertisers.

Blog: 5 Reasons Why Mobile Advertising is Important

50%

Of total ad spend is predicted to go to mobile by 2022

38%

Of total mobile ad spend is location targeted

Why GroundTruth: Data Quality is Our Foundation

Ensuring data quality in the location industry requires a myriad of advanced methodologies and validation using real-world data. We’ve invested heavily in making sure our data is as accurate as possible in order to be the most efficient platform to drive users to stores and deliver intelligent campaign.

Location
Determination

The accuracy of mobile location signals

Our patented location determination technology checks and filters lat/longs against many factors to ensure they are geo-precise.

Place
Determination

The precision of place mapping

Our mapping technology, Blueprints, is the only proprietary technology to accurately draw brands and multi-layered POIs. By understanding whether a customer is near a location, in parking lot, or inside a store, marketers can provide more relevant messaging that influences real-world behaviors.

Visit
Determination

The ability to distinguish and verify real visits

Once we’ve verified location signals and matched them to a place, our final step is determining whether a visit has actually occurred. We look at a number of contingencies that enter into a complex equation to determine whether a visit is verified. We have a third-party visit validation rate of 93%.