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Set goals

Set your campaign goals and select from our suite of targeting tactics

  • Target by location: Reach users based on their current location and/or user visitation patterns to particular places
  • Target by audience: Reach users based on their visitation behaviors and custom audience groups
  • Target by weather: Reach users based on the weather conditions in their current location
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Upload your ad and build creatives

Easily upload and build your own ad creative. Creative features in Ads Manager include:

  • Dynamic text overlay directing the users to your nearest store location
  • Script creatives: Input a script tag from a 3rd party creative provider
  • Video: Distribute video ad creative by inputting a VAST tag from a 3rd party creative provider
  • Build landing pages the user will view after clicking an ad creative
  • Blog: How to Effectively Drive Customers to Location-Based Landing Pages
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Set your bid and budget

Identify budget at the campaign or ad group level.

  • Minimum bid starts at $3.50 with no minimum budget.
  • Set flight dates for campaign start and end dates
  • Set day parting based on the timezone of the advertised location (optional)
  • Save and launch!
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Launch campaign and measure results

Measure in-store visits from ad spend and analyze campaign results in real time using robust Ads Manager reports:

  • Summary Report
  • Store Visit Report
  • Incremental Visit Report (upcoming)
  • Time of Day/ Day of Week Visit Report
  • Audience Insights Report
  • Reporting by Product
  • Video Quartile Reporting
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Blog

Why Data Quality and Accuracy at Scale Drive Better Marketing Results

Data powers businesses of all kinds, and GroundTruth is no exception. But not all data is created equal. The accuracy...

July 11th, 2019
| Dan Greenberg

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Contact our team of dedicated advertising experts who can answer your questions and help you start achieving your goals.
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