Services Industry

Drive more visitors to your services brand

Services still heavily rely on driving the right type of consumer in-store. Use location to reach consumers when they’re in the right mindset to use your services.

In a world with increasing online shopping, brands that provide services operate almost exclusively in-person. That’s why using location marketing to raise awareness for your offerings and drive nearby users in-store is the perfect fit for services brands.

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Why location marketing is the perfect solution to drive results for services

Understand foot traffic patterns to reach the right consumers for your services brand

43%

Tax services companies see above average foot traffic on the day before Tax Day

57%

Hair salons see higher foot traffic during afternoon hours

Tactics to drive results for your services business

Top tips for running successful campaigns in GroundTruth Ads Manager.

Use proximity targeting to reach people around your brand locations

Give nearby users details about your offerings and directions to entice them to visit.

Reach a customized list of competitors' locations

Target people who have visited competitors' locations to encourage them to visit yours instead.

Reach Behavioral Audience groups based on past visitation

For example, reach users bucketed as young professionals to advertise your consulting services.

Let us show you what location can do

Recent case study

Case Study / HeadCount

How HeadCount used location marketing to drive voter registration

HeadCount, a non-partisan organization, is focused on making civic participation easy and fun. By leveraging location marketing, HeadCount was able to reach their intended audience and get them on the path to registration with one click

6K

Clicks driven to HeadCount's site where their registration journey began

“American democracy cannot work unless all Americans, especially us young Americans, vote. And the best way to reach us is where we are - on our phones. GroundTruth's work targeting young Americans made sure HeadCount's message reached and inspired first-time voters. 2018 saw the highest youth voter turnout rate for a midterm in my lifetime. And the thousands of voters GroundTruth helped us reach were a big part of that story."

Laurie Lenninger,
Managing Director , HeadCount

Contact Us

Contact our team of dedicated advertising experts who can answer your questions and help you start achieving your goals.

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