By understanding who people are based on their real-world visitation behaviors, health brands can draw in new customers and upsell their healthy loyalists.
Baby boomers are more likely than millennials to shop for pharmacy and health-related products
Of consumers who say they "Never eat out" have been seen at least once within a McDonald's in the past month.
Top tips for running successful campaigns for health & fitness brands in Ads Manager.
For example, gyms can reach people who may pass one of their gym locations on their daily commute
Target people who have visited competitors' health brands to entice them to come to yours instead
For example, GroundTruth fitness enthusiasts are defined based on the actual fitness-related locations users visited