Health and Fitness Industry

Drive more visitors to your health brand

Reach fitness enthusiasts and healthy shoppers by understanding the places consumers go throughout their day

When it comes to reaching health-minded individuals with relevant messaging, using location data is the best way to gauge their interest in health-focused brands and gyms. Use location-advertising to reach people who have actually taken action to improve their health (rather than just saying they want to make healthy choices).

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Why location works for health-focused brands

By understanding who people are based on their real-world visitation behaviors, health brands can draw in new customers and upsell their healthy loyalists.

19%

Baby boomers are more likely than millennials to shop for pharmacy and health-related products

52%

Of consumers who say they "Never eat out" have been seen at least once within a McDonald's in the past month.

Location tactics to drive results for Health & Fitness brands

Top tips for running successful campaigns for health & fitness brands in Ads Manager.

Use Neighborhood targeting to reach people in areas that over-index for visitation to your brand

For example, gyms can reach people who may pass one of their gym locations on their daily commute.

Reach a customized list of competitors' locations

Target people who have visited competitors' health brands to entice them to come to yours instead.

Reach Behavioral Audience groups based on past visitation

For example, GroundTruth fitness enthusiasts are defined based on the actual fitness-related locations users visited.

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blog

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