Financial Services Industry

Drive more visitors to your financial services firm

Use location marketing to take your financial brand to the next level.

The world of financial services and banking is evolving. More customers than ever are using mobile apps and mobile banking rather than visiting a branch for everyday transactions. However, understanding the places people go to better understand your customers and reach them with more useful and relevant advertising is more important than ever.

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Why location works for financial services

While digital forms of banking have seen enormous growth, the branch still has a solid foothold.

42%

Of consumers on GroundTruth’s platform return to banks at least once a month

58%

Of consumers listed financial help/ advice as their main reason for visiting a branch

Tactics to drive results for financial services

Reach consumers in moments when they’re most likely to need financial services.

Travel mindset

There’s a strong correlation between travel and banking. See visitors to hotels or airports to encourage people in a travel mindset to visit your financial services branch.

Entertainment mindset

People seeking entertainment are more likely to visit bank branches. Reach people who have visited a sporting arena or concert venue to entice them to visit your establishment.

Major life events

Major life events such as moving or buying a car are prime indicators that a consumer is in need of financial services. Reach visitors to home improvement stores or auto dealerships with messages about your bank.

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