While digital forms of banking have seen enormous growth, the branch still has a solid foothold.
Of consumers on GroundTruth’s platform return to banks at least once a month
Of consumers listed financial help/ advice as their main reason for visiting a branch.
Reach consumers in moments when they’re most likely to need financial services
There’s a strong correlation between travel and banking. See visitors to hotels or airports to encourage people in a travel mindset to visit your financial services branch.
People seeking entertainment are more likely to visit bank branches. Reach people who have visited a sporting arena or concert venue to entice them to visit your establishment.
Major life events such as moving or buying a car are prime indicators that a consumer is in need of financial services. Reach visitors to home improvement stores or auto dealerships with messages about your bank.