Contrary to the myths that retail is dead, the in-store experience is alive and well, especially for those picking up food, prescriptions, personal care, household or other CPG products.
Of consumers visit the same retailer for CPG products at least once a week
Of consumers who visit a food, drug or mass retailer make at least one CPG purchase
Top tips for running successful CPG campaigns in Ads Manager.
For example, reach Walmart-goers to advertise your product that is sold at Walmart
Message people on mobile who you've served an ad to on another medium to stay top of mind when they do their shopping.
For example, reach users bucketed as Moms with messages for your baby food brand.