The importance of in-store shopping for CPG

Contrary to the myths that retail is dead, the in-store experience is alive and well, especially for those picking up food, prescriptions, personal care, household or other CPG products.


Of consumers visit the same retailer for CPG products at least once a week


Of consumers who visit a food, drug or mass retailer make at least one CPG purchase

Tactics to drive results for CPG brands

Top tips for running successful CPG campaigns in Ads Manager.

Target customers based on their past visitation to specific locations

For example, reach Walmart-goers to advertise your product that is sold at Walmart

Retarget users on mobile to increase brand awareness

Message people on mobile who you've served an ad to on another medium to stay top of mind when they do their shopping.

Reach Behavioral Audience groups based on past visitation

For example, reach users bucketed as Moms with messages for your baby food brand.

Let us show you what location can do

Recent CPG case study

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