CPG Industry

Use Location to Boost Awareness & CPG Sales

Promote sales for your CPG brand by reaching the right people based on their real-world visitation patterns

Getting a customer through your doors is only half the battle. For CPG marketers, what happens next can be a mystery. Use location marketing to improve brand awareness and drive visitors into retail stores to increase CPG sales.

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The importance of in-store shopping for CPG

Contrary to the myths that retail is dead, the in-store experience is alive and well, especially for those picking up food, prescriptions, personal care, household or other CPG products.


Of consumers visit the same retailer for CPG products at least once a week


Of consumers who visit a food, drug or mass retailer make at least one CPG purchase

Tactics to drive results for CPG brands

Top tips for running successful CPG campaigns in Ads Manager.

Target customers based on their past visitation to specific locations

For example, reach Walmart-goers to advertise your product that is sold at Walmart.

Retarget users on mobile to increase brand awareness

Message people on mobile who you've served an ad to on another medium to stay top of mind when they do their shopping.

Reach Behavioral Audience groups based on past visitation

For example, reach users bucketed as Moms with messages for your baby food brand.

Let us show you what location can do

Recent CPG case study

Case Study / L'Occitane

How L’Occitane used proximity targeting to capture the magic of golden hour

Stores using proximity-based Location Targeting saw a sales uplift of 10%, and a footfall uplift of 8% over the period of the campaign.

Consumer engagement from those who had been close to store saw a secondary action rate 190% over the benchmark, with 75% choosing the “Shop Now” button.

42% of recorded store visitations were carried out within 72 hours of ad exposure, indicating consumers are more likely to visit when exposure is recent.


Sales uplift driven

“Although the traditional L’Occitane customer is female, gift buyers cover a wider audience demographic. Therefore, a location strategy that allowed to us capture people in those convenient moments and really experience our new Terre de Lumière fragrance was exactly what we wanted to launch this exciting new product onto the high street. GroundTruth’s accurate location technology not only allowed us to do this in the real world but drove consumer engagement online.”

Mark Dugdale,
Digital and CRM Director, L’Occitane

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