As consumers turn to mobile to research purchases, mobile advertising will continue increasing in importance. Understanding not only what people search for online, but also where they visit offline will be a crucial component for advertisers.
Of total ad spend is predicted to go to mobile by 2022
Of total mobile ad spend is
Top tips for running successful campaigns in GroundTruth Ads Manager
Give nearby users directions to drive them inside
Target people who have visited your clients' competitor locations
For example, reach users bucketed as Millennials, contractors, working moms, etc.