As consumers turn to mobile to research purchases, mobile advertising will continue increasing in importance. Understanding not only what people search for online, but also where they visit offline will be a crucial component for advertisers.
Of total ad spend is predicted to go to mobile by 2022
Of total mobile ad spend is location targeted
Top tips for running successful campaigns in GroundTruth Ads Manager.
Give nearby users directions to drive them inside.
Target people who have visited your clients' competitor locations.
For example, reach users bucketed as Millennials, contractors, working moms, etc.
Let us show you what location can do
Case Study / Comporium
Comporium drove 70 repeat shoppers each week to the grocery chain.
By dividing the total store revenue during a given period by the number of visitors for that same period, Comporium was able to drive an effective Cost Per Visit of $6.52 for their client.
Return on Ad Spend
“Our goal is to create solutions that will generate and convert traffic to extend our clients' reach. While we've mastered search and social advertising, location marketing is a new and compelling tool for our clients. GroundTruth's Ads Manager platform allows us to understand offline consumer behavior, activate against these insights, and deliver real-world results for our clients."
Director of Digital Strategy, Comporium
Activate your account today. It’s simple, just look for your confirmation email and you’ll be one step closer to driving store visits.Get started
Contact our team of dedicated advertising experts who can answer your questions and help you start achieving your goals.Contact us