Location is an increasingly important component of advertisers' media mix

As consumers turn to mobile to research purchases, mobile advertising will continue increasing in importance. Understanding not only what people search for online, but also where they visit offline will be a crucial component for advertisers. 

50%

Of total ad spend is predicted to go to mobile by 2022

38%

Of total mobile ad spend is location targeted

Location tactics to drive results for your clients

Top tips for running successful campaigns in GroundTruth Ads Manager


Use proximity targeting to reach people within a 0.1-3 mile radius around a store

Give nearby users directions to drive them inside


Reach a customized list of competitors' locations 

Target people who have visited your clients' competitor locations


Reach Behavioral Audience groups based on past visitation

For example, reach users bucketed as Millennials, contractors, working moms, etc. 

Let us show you what location can do

Recent agency case study

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