Agencies

Help your clients deliver visits to offline locations

Real-time location marketing that drives engagement and generates loyalty

Your clients rely on you to deliver results through your advertising savvy. For many businesses, increasing visits to their store locations would significantly move the needle. Leverage GroundTruth's location platform to drive people to visit your clients' store locations and deliver a high return on ad spend.

Questions? Contact us

Location is an increasingly important component of advertisers' media mix

As consumers turn to mobile to research purchases, mobile advertising will continue increasing in importance. Understanding not only what people search for online, but also where they visit offline will be a crucial component for advertisers.

50%

Of total ad spend is predicted to go to mobile by 2022

38%

Of total mobile ad spend is location targeted

Location tactics to drive results for your clients

Top tips for running successful campaigns in GroundTruth Ads Manager.

Use proximity targeting to reach people within a 0.1-3 mile radius around a store
Use proximity targeting to reach people within a 0.1-3 mile radius around a store

Give nearby users directions to drive them inside.

Reach a customized list of competitors' locations
Reach a customized list of competitors' locations

Target people who have visited your clients' competitor locations.

Reach behavioral audience groups based on past visitation
Reach behavioral audience groups based on past visitation

For example, reach users bucketed as Millennials, contractors, working moms, etc.

Let us show you what location can do

Recent agency case study

Case Study / Comporium

How Comporium increased repeat shoppers for its supermarket client

Comporium drove 70 repeat shoppers each week to the grocery chain.

By dividing the total store revenue during a given period by the number of visitors for that same period, Comporium was able to drive an effective Cost Per Visit of $6.52 for their client.

9X

Return on Ad Spend

Comporium

“Our goal is to create solutions that will generate and convert traffic to extend our clients' reach. While we've mastered search and social advertising, location marketing is a new and compelling tool for our clients. GroundTruth's Ads Manager platform allows us to understand offline consumer behavior, activate against these insights, and deliver real-world results for our clients."

Sok Verdery,
Director of Digital Strategy, Comporium

Contact Us

Contact our team of dedicated advertising experts who can answer your questions and help you start achieving your goals.

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